Digital marketing encompasses various online marketing strategies, including social media posts, paid advertisements, search engine optimization, blog posts, emails, and apps, utilizing devices connected to the internet.

Digital marketing is crucial for businesses to remain competitive in the evolving digital environment, leveraging the rapid growth of mobile phones and the internet to attract and retain customers.

Digital marketing costs vary, with some methods free or low, while success requires paid advertising, customer relationship management, email automation software, content creation, and hiring strategy management.

Digital marketing strategies like keyword identification, on-page optimization, user experience improvement, traffic generation, valuable content development, and paid advertising help websites rank higher in Google search results.

Choosing the right social media promotion services or platform for your business depends on your target audience and social media goals, as each platform has unique needs and strategies.

Websites boost sales by providing convenient shopping options, offering pop-up offers, and special discounts, encouraging consumers to switch from window-shopping to buying, and providing clear product descriptions.