{"id":17,"date":"2026-02-10T11:11:55","date_gmt":"2026-02-10T11:11:55","guid":{"rendered":"https:\/\/blueittechnologies.com\/client24\/about-us\/"},"modified":"2026-03-09T07:31:22","modified_gmt":"2026-03-09T07:31:22","slug":"about-us","status":"publish","type":"page","link":"https:\/\/blueittechnologies.com\/client24\/about-us\/","title":{"rendered":"About Us"},"content":{"rendered":"\t\t
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How We Work Why It Matters<\/h1>\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\tWe believe that principles transcend rules or structures. They act as the guiding force behind how we operate internally, how we treat our customers & consumers and how we make decisions. These are our principles\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Smart<\/h3>

Build efficient, tech-driven systems at the core. Use your own and other people\u2019s time wisely.<\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t

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Simple<\/h3>

Focus on a few things that matter, design for simplicity<\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t

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Kind<\/h3>

Do the hard things with care, multiplying people\u2019s effectiveness<\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t

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Clear<\/h3>

Communicate more & openly, transparently, and with empathy<\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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The Builder Crew<\/p>\t\t\t\t<\/div>\n\t\t\t\t

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Founder & Operator<\/p>\t\t\t\t<\/div>\n\t\t\t\t

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Shweta Shukla<\/h2>\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\tBorn in India and now based in Singapore, she has built her career at the intersection of culture, scale, and high-growth tech. Over the past decade, she played pivotal leadership roles at Facebook and Netflix during phases of hyper-growth\u2014leading HR across multiple APAC markets at Facebook and, as an early regional hire at Netflix, building the APAC people strategy while leading the talent and HR team as the VP for the region. In her last role at Lenskart as Chief People Officer, created the operating model for a 200-person HR organization and shaping people strategy across a complex, fast-scaling workforce. Her early foundation across GE, HSBC, and Hewitt sharpened her ability to solve problems across industries. Deeply curious about leadership and culture, she also advises organizations through The Culturegram, bringing a sharp, modern lens to building high-impact workplaces. \t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t
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Advisors<\/p>\t\t\t\t<\/div>\n\t\t\t\t

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Chaitra Reddy<\/h2>\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\tChaitra brings over 15 years of experience spanning global tech giants like Meta and high-growth startups like Lenskart. A Strategic HR and Talent Leader dedicated to unlocking the potential of high-impact teams. She has a proven track record of scaling teams from the ground up and navigating complex realignments across the APAC and Middle East markets. She focuses on translating high-level vision into regional success by empowering leaders and teams to deliver lasting, measurable impact.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t
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Advisors<\/p>\t\t\t\t<\/div>\n\t\t\t\t

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Preeti Shivane<\/h2>\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\tPreeti Shivane brings 18+ years of experience leading operations and sales at LinkedIn, Netflix, and Meta \u2014 driving revenue, managing diverse teams, and scaling go-to-market motions. Known for turning strategy into execution, she has a track record of building the systems, processes, and teams that make growth sustainable.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\t\n\t\t\t\t\t\n\t\t\t\t\t\tLinkedin<\/span>\n\t\t\t\t\t\t<\/path><\/svg>\t\t\t\t\t<\/a>\n\t\t\t\t<\/span>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<\/div><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

How We Work Why It Matters We believe that principles transcend rules or structures. They act as the guiding force behind how we operate internally, how we treat our customers & consumers and how we make decisions. These are our principles Smart Build efficient, tech-driven systems at the core. Use your own and other people\u2019s […]<\/p>\n","protected":false},"author":1,"featured_media":419,"parent":0,"menu_order":40,"comment_status":"closed","ping_status":"closed","template":"elementor_header_footer","meta":{"footnotes":""},"class_list":["post-17","page","type-page","status-publish","has-post-thumbnail","hentry"],"yoast_head":"\nAbout Us | Principles-Led Culture & Leadership | The Culturegram<\/title>\n<meta name=\"description\" content=\"We work with founders and teams using principles to build cultures, systems, and ways of working that hold up in complexity.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/blueittechnologies.com\/client24\/about-us\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"About Us | Principles-Led Culture & Leadership | The 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