Case study · Counseling & mental health

Mark Zaegel Counseling: A Warm, Easy-to-Book Website for a St. Louis Therapist

Mark Zaegel helps clients break free from perfectionism, people-pleasing and self-criticism. We built a website that speaks to how his clients feel and makes booking a first conversation simple.

Counseling
Industry
Olivette, MO
Location
WordPress
Platform
Web Design
Service
The project

A Website That Says I Understand

About the client

Mark Zaegel is a counselor in Olivette, Missouri, in the St. Louis area. He works with people who struggle with perfectionism, people-pleasing, self-criticism and anxiety, in person and through telehealth.

The brief

The goal was a website that feels personal and safe, helps visitors recognize their own experience in a few seconds, and gives them an easy, low-pressure way to take the first step.

Our approach

We led with the client’s feelings rather than credentials, used a soft, calm color palette and a friendly photo, and made both booking options, a full appointment or a free 15-minute consultation, available from the first screen.

Project facts
Client
Mark Zaegel Counseling
Industry
Counseling & mental health
Location
Olivette (St. Louis area), Missouri
Platform
WordPress + Elementor
Our work
Website design · UI/UX design · Development
What we built

Built Around the First Step

The site gently moves visitors from “this sounds like me” to booking a conversation.

01

Empathetic Opening

A “does this sound familiar?” checklist lets visitors recognize their own experience right away.

02

Two Ways to Book

Schedule an appointment or a free 15-minute consultation, both connected to online scheduling.

03

"I Need Help With" Topics

Dedicated pages for anxiety, people-pleasing, perfectionism, self-criticism and spiritual counseling.

04

Client Words

A rotating carousel of short, anonymous client quotes builds warmth and trust.

05

Helpful FAQ

Answers about availability, insurance, what happens in a consultation and how long therapy takes.

06

Clear Rates and Contact

A rates page plus phone, email and office address on every page remove uncertainty.

Measured quality

How the Live Site Scores Today

Google Lighthouse results for the live homepage on mobile, measured on 17 October 2026.

92
SEO
Search-friendly titles and structure
91
Accessibility
Readable contrast and clear labels
77
Performance
Fast enough for mobile visitors
0.02
Layout Shift (CLS)
Content stays stable while loading
The new website

Designed for Desktop and Mobile

Mark Zaegel Counseling website homepage on desktop, designed by Blue IT Technologies
Mark Zaegel Counseling website on mobile, designed by Blue IT Technologies

Want a Website That Helps Clients Take the First Step?

We build warm, easy-to-book websites for therapists, counselors and wellness practices. Book a free consultation and let’s talk about your practice.

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