Case study · Construction & renovation

Horizon Contracting: A Lead-Focused Website for a Maryland Renovation Company

Horizon Contracting manages full-service renovations for real estate investors around Baltimore. We replaced their outdated website with a modern, faster site built to turn visitors into estimate requests.

Renovation
Industry
Baltimore, MD
Location
WordPress
Platform
Redesign
Service
The project

From an Outdated Site to a Lead-Ready Website

About the client

Horizon Contracting LLC is a Maryland owned and operated renovation company. The team handles kitchens, bathrooms, roofing and exteriors, windows, framing and structural work, and full-gut renovations, mainly for real estate investors who need properties market-ready.

The brief

Their previous website looked dated and wasn’t helping the business win work. They needed a modern site that explains their services clearly, builds trust quickly and makes it easy to request an estimate.

Our approach

We redesigned the website around one goal: estimate requests. A bold dark-and-orange brand look, a clear page structure, trust signals near every call to action and a free-estimate form right in the first screen all work toward that goal.

Project facts
Client
Horizon Contracting LLC
Industry
Residential & investor renovations
Location
Baltimore, Maryland
Platform
WordPress + Elementor
Our work
Website redesign · UI/UX design · Development
What we built

Built to Turn Visitors Into Estimate Requests

Every section of the new homepage has a job: explain the service, build confidence, or move the visitor one step closer to asking for an estimate.

01

Free Estimate Form in the First Screen

Name, phone, email, ZIP code and project details sit right beside the headline, with a short privacy note to reassure visitors.

02

Clear Calls to Action Everywhere

A Get a Free Estimate button in the header, project buttons in the hero and a closing call to action with business hours.

03

Services at a Glance

Six renovation services, from kitchens and bathrooms to framing and full-gut renovations, in one easy-to-scan section.

04

Trust Signals Up Front

A Maryland owned & operated trust bar, financing availability, licensing details and reviews from local customers.

05

A Five-Step Process

Consultation, site walk and estimate, planning and scheduling, construction and final walkthrough, so investors know what to expect.

06

Real Team and Real Projects

A people-behind-the-work section and a dedicated projects page let the company’s own team and work do the selling.

Measured quality

How the Live Site Scores Today

Google Lighthouse results for the live homepage on mobile, measured on 17 October 2026.

100
Best Practices
Modern, secure build with no console or HTTPS issues
92
SEO
Search-friendly structure, titles and crawlable links
91
Accessibility
Readable contrast, labels and structure
0.02
Layout Shift (CLS)
Content stays stable while the page loads
The new website

Designed for Desktop and Mobile

Horizon Contracting website hero with free estimate form, designed by Blue IT Technologies
Horizon Contracting website on mobile, designed by Blue IT Technologies

Want a Website That Brings In More Estimates?

If your website looks dated or isn’t producing calls and quote requests, we can redesign it the same way. Book a free consultation and we’ll review your current site and your local competitors.

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